The latest in a series of appointments at Exterion Media has seen Mike Wood appointed as the company’s new Product and Innovation Director. Wood, who joins from Home Advisor Europe, will be tasked with restructuring the company’s UK business, in order to respond and adapt to the ever-changing media landscape.
Wood brings with him a wealth of experience from a number of other positions, including Hibu (previously Yell) and Vodafone. The new position will bring greater attention towards building the next generation of products and advertising technology across Exterion’s European markets, including the out-of-home advertiser’s London Underground estate.
Brendon Kortekaas, Programme Director for London Rail at Exterion Media, commented:
“Mike is a world class product marketing professional who will add significant expertise to our business and further strengthen our management team as Exterion Media continues to experience and drive accelerated growth.”
“Mike’s experience in successful product line launches, managing partnerships with some of the world’s largest brands, and track record of generating millions in new service revenues speaks for itself. As a seasoned product strategist, Mike will embrace technical innovation and creativity to move Exterion Media towards new business opportunities, partnerships and advertising solutions. This includes the much anticipated launch of the next generation Cross Track technology.
Mike Wood, newly-appointed Product and Innovation Director at Exterion Media, said:
“Exterion Media is at the heart of innovation in the out-of-home media market. Its nationwide portfolio and strength in some of Europe’s largest and wealthiest urban areas, makes it a top player in the industry. I’m looking forward to playing a part in the company’s transformation, and setting new industry benchmarks.”