American Airlines Soar Across London with #GoingForGreat Campaign

Rapport partnered up with American Airlines to bring their #GoingForGreat campaign across London’s skyline and onto its roads.

As part of the main campaign, Rapport collaborated alongside Verifone Media and Ocean Outdoor using a combination of geo-targeted messages across London taxis (Verifone Media) and Waterloo’s awe-inspiring IMAX (Ocean Outdoor).

Verifone’s Digital Tops taxis were used to display digital ads which, when in proximity of certain locations, would display location-specific copy, including “FTSE” (City of London), “West End to Broadway”, and “Runway” (when in proximity to airports).

Other non-targeted areas were greeted with the generic #GoingForGreat campaign message.

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