Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has appointed Suzy Jordan as its Commercial Strategy Director to lead the newly-formed EM Futures division. This forms a vital part of Exterion’s new EM Solutions commercial structure.
In her new role, Suzy will be tasked with challenging, innovating and surprising the market, developing new revenue streams and driving new business for the company. Her remit will include Research & Insight, Client Sales, Creative Solutions, EM Ventures, Digital Development and Design.
Suzy joins Exterion from Mindshare where she currently serves as Head of Client Leadership. She brings with her 20 years’ experience in the media agency market, including client relationship and business development roles at The Mirror, Mediacom and Initiative Media.
In a move to put customer needs at the heart of the business, the Research & Insight team, led by Anthony Waithe, will be central to this structure, informing and supporting Exterion’s forward-looking strategy with pioneering research. These insights will help Exterion to identify and anticipate new trends, enabling it to deliver cutting-edge, innovative and relevant advertising solutions for brands. Exterion’s recent partnership with Telefónica UK, which will provide unparalleled insights into the movements of people through the London Underground, is a great example of how Exterion will leverage insight to better inform advertisers, and therefore improve campaign effectiveness.
Internal promotions as a result of the formation of EM Futures include Julia Edgington as Head of Creative Solutions and Richard Smith as Head of Client Sales.
Malcolm Stoodley, Commercial Director at Exterion Media, explained:
“We’re delighted to welcome Suzy on board. This role will be central to forming and delivering our commercial strategy and Suzy’s understanding and experience of the agency landscape will be an invaluable asset in this. We are proud to be at the forefront of innovation in the industry but we are not complacent – EM Futures will future-proof our vision and ensure that we are consistently driving the industry forward.”
Suzy Jordan, newly appointed Commercial Strategy Director, said:
“I’m excited to join such an innovative, market-leading business. This is a transformational time for Exterion and I’m looking forward to driving a step change in the business. Exterion has already demonstrated time and time again its world-class insight, innovation and creative capabilities and I can’t wait to lead the strategy and team to take this to the next level.
Suzy will start her adventure with Exterion in September 2015 and will report directly into Malcolm Stoodley.