Sit Back… Admedia Will Drive Your SME Market to You

At the end of 2014, Admedia commissioned research in conjunction with BDRC Continental & Market Management, to conduct an in depth study into the SME industry, looking at small and medium business owners across the following categories: Utilities, Commercial vehicles, Finance, Telecoms, IT & Business Services. The six-month project involved 1,200 decision makers and confirmed that Motorway Service Areas play a critical part to SME growth and business success.

The findings, which is are also backed up by Government data, highlight how widespread the SME population is, with 80% being based outside of London and over half of annual sales coming from outside of their local area.

It also reveals that Outdoor Advertising is the media platform SMEs engage with the most, presenting a huge opportunity for the industry to reap benefits from this audience.

With Motorways being the most used form of transport for SME business decision makers, Admedia can demonstrate how they can drive this opportunity.

The report highlights the following:


  • 7 in 10 SME decision makers use our Motorway Service areas once a week or more
  • 8 in 10 are owners/managing directors- responsible for business decisions
  • A recent Admedia SME campaign achieved an ROI of £6.40 per £1


Admedia have been holding Roadshow meetings at Rapport over the last month. If you haven’t seen it yet, please contact Cedric Rouse now and book your slot!                                                                      0207 580 3633 

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