Lucozade Campaign Streams Radio Spots to Passing Vehicles Using OOH

Lucozade launched a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

Out-of-home advertising will appear across Primesight‘s new digital 48-sheet network in tandem with GTN radio spots, meaning that drivers will see and hear Lucozade Energy’s ‘Find Your Flow’ messaging while travelling.

Radio ads will also broadcast solus and adjacent to GTN’s traffic and travel bulletins on all major radio groups and stations including Global, Bauer, Absolute Radio and talkSPORT.

Nigel Fung, Group Business Director of Primesight said:

This campaign shows what out-of-home is capable of when it comes to real time marketing opportunities and partnerships with other media channels. OOH is one of the most flexible and adaptable media channels the industry has to offer.

via mediatel.co.uk

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