Forrest Media, the sole provider of Giant Super Premium digital roadside screens in Scotland, has announced the development of three new sites in Glasgow.
CityScreen Glasgow Quayside, CityScreen Glasgow North, and CityScreen Clydeside Expressway will open up vital routes within Glasgow and will deliver even greater exposure for advertisers, to a total urban population of 1.75 million.
The new screens bring the media owner’s total digital offering to 12 screens, six of which will be in Glasgow, the largest city in Scotland and the third largest in the United Kingdom.
Marc Keenan, Managing Director at Forrest Media, said:
Our unique local knowledge has, once again, allowed us to plan and develop these important main arterial routes in our home city. 50% of our screens now have the consent to play full motion, which gives us a unique position in the market.
With digital OOH showing such high levels of demand, we believe that full motion offers advertisers more creative scope to promote their brands. We will be launching the 3 new screens across November and we are thrilled to be strengthening our position as the premium digital provider in the northern half of the UK.