The nationwide campaign celebrates the broadcaster’s 23 year coverage of the Premier League, and features iconic players from the past and present, from a range of English clubs.
Locations were strategically chosen to target fans in particular cities. From Rooney to Shearer, and Aguero to Tevez, the campaign features predominantly across roadside 48 sheets, supporting the popular television advert, which features former Arsenal and France forward, Thierry Henry.
Paul McCormack, Business Director at Rapport, commented:
Sky Sports have brought us some truly memorable moments over the past 23 years, so for us it has been incredibly rewarding to be involved in such an iconic campaign. Our collaboration with Sky Sports continues to produce extraordinary results and this latest campaign demonstrates that in spectacular fashion.