Clover Promote Natural Ingredients with First Large-Scale OOH Push

This month saw the launch of Clover‘s ‘Nothing Artificial’ national out-of-home campaign, planned and bought by Rapport, in collaboration with UM London.

The campaign showcased three forms of creative artwork, which ran across a select number of roadside 48 sheets across the United Kingdom, in what is the food brand’s first large-scale out-of-home drive.

The purpose of the campaign was to deliver a simple, straightforward message to the public that Clover is now free of artificial ingredients, as well as driving sales by targeting consumers on their way to the supermarket.