Interactive OOH Campaign Lands Curious New Yorkers Lucrative Prizes

American airline company JetBlue launched an interactive out-of-home campaign to encourage New Yorkers around the city to seek prizes hidden in behind their outdoor ads. #NYCTakeoff involved New Yorkers hunting for hidden prizes across the five boroughs in the Big Apple.

Those who managed to discover the posters scattered throughout the city could rip off the ad to reveal their winning prize, which included prizes ranging from free ice cream at Brooklyn’s Blue Marble, to tickets for New York Jets.

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