Cadbury’s Invite Public to Explore New Chocolate in Unique OOH Stunt

Mondelez Singapore and Clear Channel have collaborated on a new OOH campaign that seeks to encourage consumers to explore the different variants in the Cadbury Dairy Milk range.

Four of the chocolate makers’ new flavours, Chewy, Nutty, Smooth and Chunky, were showcased in the form of textured seating across bus shelters in three locations around Singapore. The unique activation featured cushions that resembled large chocolates to give passers-by a better understanding of the range of different textures.

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