Clover Continue Dairy Crest Drive with Unprecedented OOH Campaign

Following on from its launch of its Nothing Artificial national Out-of-Home (OOH) campaign across roadside 48 sheets with the help of Rapport, Clover is continuing its outdoor marketing this October, building a presence across point-of-sale and roadside 6 sheets.

The key objectives of the campaign were to deliver and announce Dairy Crest’s simple and straightforward message that Clover is now free of artificial ingredients and to drive sales, delivering the message when their audience is on the way to the supermarket.

This unprecedented rollout has resulted in the campaign becoming the biggest Clover has ever run across the medium, using a consistent message running across three creative executions.

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