UM’s J3 has been awarded Johnson & Johnson’s global media account after a highly competitive pitch process. The health and skincare company called a review of its global media planning and buying business in May and the process was handled by IDComms.
The global media account will now be consolidated into J3, a dedicated J&J group that Interpublic created within UM, for all its markets, including Europe, Middle East and Africa; Asia-Pacific; and Latin America (excluding Brazil).
UM handled the account in Spain, Italy, Portugal, the Middle East, North Africa, Pakistan and the Balkans.
A spokeswoman for Johnson & Johnson said:
When we began the review in June, our goal was to select the best agency for each region. Throughout the course of our separate regional reviews, J3 consistently demonstrated the ability to fully meet our consumer and customer needs as we drive superior growth and performance for our businesses and brands.
Throughout the review, each of our incumbent agencies demonstrated extraordinary commitment to the process, our people and business. With this new partnership, Johnson & Johnson will continue to drive leading media capabilities and we look forward to expanding our partnership with J3 around the world.