Kit Kat recently introduced their popular chocolate bar to the Colombian market for the first time by offering free massages to bus commuters in the capital, Bogota. In an attempt to bring the brand’s Give Me a Break tagline to life with this innovative advertising campaign, more than 20 bus shelters billboards were equipped with motorised mechanisms that offered back massages to people whenever they leaned against them.
The billboards, featuring an image of a broken Kit Kat bar, invited, “Come, I’ll give you a massage” in Spanish. The billboards could be located through Google Maps and social media activity. Whenever someone used words like “tired” or “stressed” in their tweets, an instant reply provided with them the location of the nearest massage billboard.