Xbox Launch Tomb Raider Game With Billboard Endurance Challenge

To mark the launch of Rise of the Tomb Raider, featuring gaming heroine Lara Croft, Xbox turned an outdoor ad in South London into an eight-person endurance game.

The spectacle began earlier this month, with eight people attempting to stay on a billboard for as long as possible while battling the ‘elements’, such as snow, sudden heat and strong winds. The test was streamed on Survival Billboard.

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