Samsung have introduced a giant advent calendar in the heart of London, which will count down to Christmas with branded creative messages to the public.
Thanks to a partnership between Westminster City Council and the Korean technology manufacturer, the calendar will be displayed on an LED screen at Marble Arch.
Rapport collaborated with Cheil to plan this outdoor campaign, which links the retail district of Oxford Street with Hyde Park’s Winter Wonderland attraction. The screen will go on to display a New Year countdown following the Christmas period.
Cllr Robert Davis, Deputy Leader of Westminster City Council, said:
“Westminster loves Christmas – and the millions of people that come to the city do as well.
“We have fairs in Leicester Square, lights on Oxford Street and our world-famous Norwegian Spruce in Trafalgar Square – so we wanted to extend the festive cheer even further by hosting an advent calendar at Marble Arch.
“It is an exciting project and we hope residents, businesses and visitors enjoy the display.”