UK group Brandalism has taken over ad space across 600 JCDecaux-owned Ad Space bus stops in Paris. The official ads for brands including Air France and Volkswagen were replaced with fake ones, criticising the companies’ environmental credentials.
The group has also installed some provocative artwork targeting climate change and pollution, inviting work from 80 artists across 19 different countries. The Out-of-Home campaign was launched to coincide with the UN’s COP21 Climate Conference, which takes place in the city this week.
Brandalism says all of the brands targeted are sponsors of the event. In a statement on its website, the group says it wanted to highlight the “hypocrisy” of the global summit, where 147 world leaders are currently negotiating a deal aimed at reducing global carbon emissions.