Sky Warm Public with Teasing Build Up to Christmas Movie Offering


Rapport partnered up with Sky Movies and Mediacom to deliver a pre-Christmas Out-of-Home campaign, in an effort to bolster awareness of Sky’s festive movie offering. The nationwide campaign showcased some of Sky’s December blockbusters, including Penguins of Madagascar, Cinderella, Big Hero 6, and The Avengers.

The nationwide campaign ran across roadside 48 sheets, 6 sheets and London buses. The key objective of this outdoor advertising campaign was to encourage existing customers to turn their attention to its film channels, and prospective customers to jump on board with Sky’s popular service.

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