Clear Channel UK has been awarded the bus shelter advertising contract for the London Borough of Tower Hamlets following a competitive tender by Tower Hamlets Council. The Out-of-Home media owner, which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters and will take responsibility for their cleaning and maintenance.
As part of the 15-year contract, Clear Channel will replace and upgrade shelters across the borough. The major upgrade programme includes replacing 99 shelters, installing 30 Adshel Live digital screens at shelters and converting a number of traditional paper bus shelters to scrolling Adshel 6-sheets. All shelters will be fitted with Clear Channel’s Connect Mobile Platform technology, allowing people to access interactive content via their smartphones, including real-time journey information, games, vouchers and videos.
Mayor of Tower Hamlets, John Biggs, commented:
“We are very pleased to have agreed this contract with Clear Channel as they embark on replacing all 99 bus shelters across the borough over the coming months. The provision of these shelters has been at nil cost to the council and Clear Channel will provide more modern shelters which will have improved seating and lighting. In fact, a profit share arrangement in place means that some of the income generated by advertising on these bus shelters will be reinvested into our costs for maintaining the public highway.”
Justin Cochrane, CEO, Clear Channel UK said:
“We are delighted that Tower Hamlets shared our vision to offer world-class outdoor advertising in the borough. For advertisers, it offers the opportunity to use state-of-the art digital screens and classic Adshel to reach fantastic audiences in one of the most vibrant boroughs in the capital. For local residents and the council it means a major upgrade to the bus shelters that are cleaned and maintained without cost to the tax payer.