Vaillant have dedicated a whole week to keeping people warm and smiling on “Blue Monday”, a day that has been proven to be one of the UK’s most depressing of the year.
The heating solutions company placed a smile-activated coffee machine in some of the UK’s largest train stations, including Birmingham New Street, Manchester and Glasgow, dispensing a free hot drink to commuters in return for a big, cheesy smile!
Take a look at what Vaillant got up to in Warmth Week this time last year, to give you a little insight into what to expect from this innovative advertising campaign over the next seven days!