KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media – Europe’s largest privately held Out-of-Home advertising business.
Planned and booked by Blue 449 and Kinetic, the campaign will be running across Greater Manchester’s Metrolink network from 6th January 2016 for 6 weeks, reaching key stops throughout the city centre and surrounding districts.
With the aid of its mascot sheep and the strapline: “Stop searching. Start finding on KAYAK.co.uk”, the outdoor campaign ‘dominates’ the tram with a creative that showcases how KAYAK searches hundreds of travel sites to help you find and book the flight or hotel that suits you best.
Jason Cotterrell, Managing Director at Exterion Media UK, commented:
“Set in the heart of one of the UK’s largest cities, this is a truly impactful OOH proposition that offers extended level engagement and increased brand awareness for advertisers. The Metrolink tram wrap offers advertisers a new creative platform to target the diverse and influential audiences in Greater Manchester and we are thrilled that such an innovative brand as KAYAK is capitalising on this opportunity.”