The Out-of-Home campaign saw the movie’s tongue-in-cheek promotional visuals run predominantly across national buses, with further support across multiple environments, including gyms, pubs, bars and the London Underground. This activity was then supplemented by a national flyposting campaign, as well as appearing on Storm’s stunningly eye-catching Cromination site.
Deadpool follows a former Special Forces operative, Wade Wilson (Ryan Reynolds), who becomes subject to a rogue experiment that leaves him with accelerated healing powers. Armed with his new abilities and a dark, twisted sense of humour, Deadpool hunts down the man who almost destroyed his life.
Deadpool hits cinema screens across the UK from Wednesday 10th February.