Deadpool Kick-Starts Pre-Release Campaign with Cheeky OOH Teasers

Rapport collaborated alongside 20th Century Fox and Vizeum to promote the upcoming release of Tim Miller’s superhero action movie, Deadpool.

The Out-of-Home campaign saw the movie’s tongue-in-cheek promotional visuals run predominantly across national buses, with further support across multiple environments, including gyms, pubs, bars and the London Underground. This activity was then supplemented by a national flyposting campaign, as well as appearing on Storm’s stunningly eye-catching Cromination site.

Deadpool follows a former Special Forces operative, Wade Wilson (Ryan Reynolds), who becomes subject to a rogue experiment that leaves him with accelerated healing powers. Armed with his new abilities and a dark, twisted sense of humour, Deadpool hunts down the man who almost destroyed his life.

Deadpool hits cinema screens across the UK from Wednesday 10th February.

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