Design shows at this year’s London Fashion Week will be shown across digital Out-of-Home screens for the first time. Sixty screens will be showcasing the footage from the event, broadcasting exclusive designer shows on Ocean Outdoor and Signature Outdoor digital screens.
The advertising campaign was launched to promote the countdown to London Fashion Week, which began on Friday 19th February, with supporting content that includes live streams from six catwalk shows, sponsored by Maybelline New York, the beauty sponsor for London Fashion Week.
The screens will be set up in four locations across London, as well as in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle.
Tim Bleakley, Chief Executive at Ocean Outdoor, said:
“Our partnership with the British Fashion Council builds on previous innovations which allowed us to present the UK’s first shoppable billboard in association with Twitter and Top Shop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid.
“This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio.”