By the end of March, Admedia Nexus will have increased from 30 to 50 sites and will strengthen its position as the UK’s largest digital full-motion roadside network. The network originally connected Britain’s top 20 conurbations – with the upcoming expansion the uniform network of 50 sites will now connect the top 50 conurbations across Britain.
The expansion of the full motion D-48 screen network allows advertisers to take advantage of the huge increase of motorists travelling across Britain and stopping at Motorway Service Areas during the busy Easter period.
Families, one of the networks key audiences alongside SME, Travel & Tourism, Entertainment & Leisure, Motoring and CTN, use Motorway Service Areas as a vital stopping point during holidays and weekends. Various advertisers that have already taken advantage of the significant increase in family footfall include Paultons Park, Wall’s Ice Cream, 20th Century Fox, Tinc Stationery and O2.
Continuing to partner with the leading digital OOH technology companies in the UK, Admedia Nexus has used cutting-edge digital technology to deliver dynamic and engaging content, including recent traffic data and weather-reactive driven campaigns by advertisers such as Virgin Trains and Highways England.
Phil Daniel, Admedia’s Managing Director of Sales and Marketing, commented:
“We are thrilled to quickly react to market demand and expand the Admedia Nexus network even further to cover off the UK’s top 50 conurbations through Motorway Service Areas. Thanks to more and more in-depth audience research we have been able to grow the diversity of our client portfolio and have seen brilliant campaigns utilise the full technical capabilities of our dynamic full motion network.”