Aldi Celebrate Team GB Sponsorship with Dazzling OOH Campaign

Aldi recently launched an out-of-home (OOH) campaign to amplify their sponsorship of Team GB at the 2016 Summer Olympics in Rio de Janeiro.

Rapport planned and bought the campaign, which used an array of different outdoor formats, including banners and premium digital across key cities. Iconic sites were selected to provide impact and the campaign also incorporated multiple copy changes to celebrate the team’s medal successes during the competition.

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