An Amazon shipment has been grabbing attention around L.A, and this time round it isn’t packing a Nissan Versa. In what appears to be a triple-branded stunt promoting Jurassic World: Fallen Kingdom, Amazon and the Jeep Rubicon, a massive box featuring air holes was spotted driving across Los Angeles features air holes, brandishing the classic Jeff Goldblum quote #AmazonFindsAWay.
A shipping label, made out to Jurassic World protagonists Owen Grady (Chris Pratt) and Claire Dearing (Bryce Dallas Howard), includes two interactive elements for passers-by to engage with. You can scan the SmileCode via Amazon’s smartphone app, activating a landing page with discounted prices to buy Jurassic Park movies and shows the video below.
The second element encourages people to ask the question that many onlookers were wondering – “Alexa, ask Jurassic World what’s in the box?” Those who were intrigued enough to ask the question were rewarded with a multi-part interactive Jurassic World experience.