Alexa is the name on everybody’s lips. At least everyone who is up to speed with Amazon’s latest product offering – Amazon Echo – a hands-free speaker that you can control with your voice. Alexa, the product’s intelligent virtual assistant, can connect you to music, the latest news, weather and a whole lot more. For those who aren’t quite as up to speed, this latest ad campaign is sure to bring the latest innovation in Amazon’s growing portfolio to life.
Its latest ad campaign, planned and bought by Rapport, ran across some of London’s key standout locations, including Oxford Street, Southbank and Regent Street. A number of formats were chosen to broaden Echo’s awareness amongst tech savvy consumers. Bus T-sides, Roadside 48 sheets and JCDecaux’s LDN digital network all played a combined role in this, Amazon’s latest OOH campaign.