American Airlines Reach Out to Commuters with Experiential Sports Lounge in the Heart of London

American Airlines invited Londoners to try out its transatlantic sports lounge with a pop-up OOH campaign that also teaches them about American football.

Passers-by were greeted by flight attendants and invited to visit the pop-up where they can try out the gourmet drinking and dining, and luxury private booths. They also had the chance to win flights by learning and throwing an American football.

Brady Byrnes, Director of Global Marketing at American Airlines, said:

“We wanted to showcase our transatlantic partnership with British Airways in a fun and creative way for Londoners, and highlight to this key business audience that American and BA offer the best network to the US.

“This was made possible through a fully integrated campaign, giving us a unique opportunity to reach the cosmopolitan professional audience at Canary Wharf.”

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