The eye-catching stunt saw a building side transformed into a stunning feat of street art, showcasing the movie’s main character, Callum Lynch (Michael Fassbender), standing at the summit of the branded wall.
The movie’s wider campaign also featured a TV ad that saw Channel 4 partner up with 20th Century Fox to broadcast a live 100-foot freefall dive performed by stuntman, David Grant. The idea behind the stunt was to recreate the iconic Leap of Faith – an in-game, acrobatic plunge performed by vertically leaping from structures at dizzying heights.
The January 1st release was also promoted across a number of other formats, including National buses, Large Format Roadside and both Waterloo & Euston Motion.
Assassin’s Creed is now in theatres across the UK.