The Out-of-Home campaign saw the stunning Motion@Waterloo screen used to showcase the movie’s promotional creative (see above photo). The film’s 2017 release was also promoted across a number of other formats, including Euston Motion, national buses and Rail 48 sheets.
Fans of the game will see their gaming experiences brought to life on the big screen as Callum Lynch (Michael Fassbender) finds himself exploring the memories of his distant ancestor Aguilar, placing himself on an adventure full of twists and turns as he attempts to gain the skills to become a Master Assassin. It is on this journey that Lynch discovers himself to be a descendant of the secret Assassins society.
Assassin’s Creed hits cinema screens across the UK from Sunday 1st January 2017.