Examples of the location-specific messages include sites where traffic is heavy alerting drivers to “Pre-sense”, Audi’s in-built technology for predictive safety. During adverse weather, drivers will see ads for Audi’s all-wheel drive technology, “quattro-on-demand”.
Benjamin Braun, Head of Marketing at Audi UK, said:
“This is the first data-driven digital OOH campaign we have launched on a national scale. By using data to contextualise copy, we can reach drivers with targeted and tactical advertising messages that are relevant throughout the day, tapping into the driver’s mindset in the moment. That is powerful.”
Dan Dawson, Chief Creative Technology Officer at Grand Visual, added:
“This campaign is a great fit for a brand that continues to be at the forefront of vehicle intelligence technology. Thanks to pioneering brands like Audi, data innovation in OOH is really beginning to take off.”