Messages posted on every single advertising board in the station, located under Old Street roundabout, hinted at storylines from the show’s six new episodes. The long-awaited new series of the hit programme was released in the UK on December 29.
Appear Here, Marketing Campaign Curators at Old Street station, explained:
“We partnered with TfL to re-imagine the London Underground experience and enhance the everyday journey. We didn’t want to fill Old Street station with your average station retail and this activation embodies just that. Old Street is filled with forward-thinkers and early-adopters, which makes it the ideal place for brands to test out more daring ideas.”
A spokesman for Transport for London, commented:
“Advertising like this generates vital income that is invested in modernising the transport network for all of our customers.”