The Body Shop are introducing a ground-breaking new initiative to help reduce air pollution exposure for people in London.
Airlabs air cleaning technology, which removes harmful pollutants from city air including nitrogen dioxide (N02) and particulate matter, will be introduced at three high profile and highly polluted central London locations. The Body Shop, a pioneer in environmental activism and campaigning, is facilitating this by incorporating the innovative cleaning units into its brand advertising at three bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn.
Airlabs research shows that Central London has exceeded legal limits of N02 levels nearly every day so far this year. The technology, which has been incorporated into The Body Shop ads, removes pollutants and delivers up to 95% cleaner air, helping protect passengers standing inside a bus stop who are at high risk from pollution exposure as they wait by the road for their bus.
The system works by trapping harmful particles (PM2.5) via a filtration system before gas pollutants, such as N02, are absorbed with cleaner air delivered to people in the immediate vicinity, thus protecting them from harmful air pollution exposure. The clean air provided could fill more than 80 buses every day.
Elen MacAskill, UK Marketing & Corporate Responsibility Director at The Body Shop, said:
“While these air cleaning units have yet to be introduced on a wider scale, we’re making a start to help protect Londoners from air pollution exposure, as well as help raise awareness of this incredible technology available. We are calling on other businesses, transport operators, bus stop site owners and brands to follow this industry leading approach. The technology can help reduce urban pollution exposure for thousands of people every day where nitrogen dioxide levels exceed the legal limit”.