Burt’s Bees Puts a Fresh Face on as it Takes Over Billboard Site with Coupons

To promote its new Intense Hydration line, Burt’s Bees placed an interactive billboard on a busy street in Minneapolis, USA. The sign showed a woman whose dry skin was made up of thousands of product coupons.

These “flakes” could be peeled away by passers-by over the course of a day, slowly revealing an image of the same model with a healthier, more hydrated skin complexion. The eye-catching visual effect can be seen in the time-lapse YouTube clip above.

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