Bus-Shelter Sensor Turns Nearby Colours into Swatches to Sell Paint!

An interesting bus shelter advertising attempt from Canadian home supply retailer, Réno-Dépôt, sought to promote its range of SICO paint colours.

The campaign, titled “Street Swatches,” involved installing a sensor in the ad space of a bus shelter to capture passing colours and instantly pull up a corresponding SICO paint swatch from a database in real time.

Check out the video above!

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