Capri Sun Keep Things Sweet (…or not so) with Latest OOH Burst

September saw Rapport team up with UM London and Coca Cola Enterprises to support the launch of Capri Sun’s latest out-of-home (OOH) campaign, promoting its new sugar-free product.

A range of different formats were used, comprising of POS 6 sheets at Asda and Tesco supermarkets, Convenience 6 sheets, Bus Supersides and Roadside 48 sheets.

The two-burst campaign has been running since August, and will continue through to early October.

 

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