Carlsberg’s ‘Mahou’ Beer Brings the Spirit of Madrid to Old Street Tube Station

Carlsberg celebrated its super-premium beer brand, Mahou, by launching its biggest ever multi-channel marketing UK campaign. The campaign will see three experiential events throughout the summer, bringing the energy and vibrancy of Madrid into the heart of London.

The first event saw a spectacular branded takeover of London’s Old Street station and Curtain Road site. The #TasteOfMadrid campaign will extend the brand’s presence as a key contender in the world beer market when it plays host to an exclusive experience in Finsbury Square, inviting Londoners to enjoy the taste of Madrid’s renowned beer.

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