Childhood Eye Cancer Trust Marks ‘World Sight Day’ with Multi-Channel Campaign

Childhood Eye Cancer Trust (CHECT) Marks ‘World Sight Day’ with a multi-channel campaign to raise awareness of retinoblastoma, a rare cancer that affects babies and children.

The OOH campaign featured a large inflatable centrepiece of its “Dot” character, which was installed in London’s Old Spitalfields Market. The object (pictured above) offered a visual representation of how the world may look to a child who is losing their sight to retinoblastoma.

The World Sight Day campaign was also supported by Vision Express, a supporter of the charity, who placed a “Dot” on the lenses of all children’s glasses in its Oxford Street store, and featuring the story of Dot on its in-store digital displays.

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