Clinique Boosts Engagement with Augmented Reality Stunt

Estée Lauder implemented an interactive digital OOH experience as part of their campaign celebrating the launch of Clinique’s new Chubby Plump and Shine liquid lip gloss.

The campaign used an Augmented Reality experience to give passers by the opportunity to star in their own personalised Clinique Chubby Plump and Shine advertisement. Produced by Grand Visual, the experience was created by layering a pink filter over the busy street. Using in-built camera technology, it would pick up when people stepped into the frame and draw a love heart around them with the featured lip gloss.

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