UEFA Euro 2016’s™ official tyre sponsor, Continental Tyres, is launching a competition where fans can win VIP tickets to England vs. Wales in St Étienne and the Final at the Stade de France in Paris.
Continuing from the brand’s 2014 campaign for the FIFA World Cup™, Continental will launch a new and improved Euro 2016™ version. Rapport collaborated alongside Initiative and Grand Visual to amplify each challenge across over 2000 digital out of home sites, including the Waterloo Motion and Socialite Screens in sports bars across the country.
Content will be tailored to four different OOH environments, including rail, roadside, petrol station forecourts and sports bar screens, which also feature a pre-match countdown and post-match facts. The creatives will be displayed on billboards featuring Squawka’s data feed and the #ContiPredicts live twitter stream with fan’s predictions and messages.
To engage fans further in the lead up to the tournament, the campaign kicks off during the Champions League Final, the last major European competition in the football calendar before Euro 2016™. The social media competition will continue with the Euro 2016™ opener on June 10th with France hosting Romania plus all England group stage matches of the tournament.
Alex Moore, Digital Activation Manager at Initiative UK, said:
“After the success of the #ContiPredicts campaign in 2014, we wanted to extend the campaign beyond social media for Euro 2016™. The digital out of home placements we’ve chosen will not only be hugely impactful, but we will also be syncing real-time match stats, graphics and fan tweets too. Second-screening is prevalent in every area of our lives and we want Continental Tyres to be front of mind as fans travel and engage with Euro 2016™.”
Peter Robb, Marketing Communications Manager at Continental Tyres, added:
“We are really excited to build on the momentum set by our #ContiPredicts campaign from 2014, using digital out of home billboards for maximum impact that will keep Continental Tyres in the minds of fans during Euro 2016™, and making our brand a central part of the exciting tournament.”