Exterion Media has announced the appointment of Dave King as Managing Director for the UK. King will be responsible for the UK business, with a focus on growing franchise operations, accelerating revenue growth and leading its transition into a Digital Media Company.
King is currently Executive Director at Telegraph Media Group. Operating in an extremely challenging part of the advertising sector, he has spearheaded commercial success and has continually produced market beating performance across his twelve-year tenure. During his leadership, the newspaper transformed into an industry-leading Media Group, through developing its digitised business model and new revenue streams, ensuring the company has been at the forefront of media innovation.
Prior to the Telegraph Media Group, King was Managing Director of EMAP Advertising, and was responsible for EMAP’s commercial activities including radio, TV, magazines, online and digital media. For two decades, it was the fastest growing media company in the UK and won more media awards than any other company. Prior to EMAP, he was Head of Investment at Carat, responsible for the majority of UK media buying. He started his media career in television, with Ulster and Granada TV. King has studied at Harvard University and previously at Stanford University. Recently, he has been instrumental in the industry project to bring all newspapers commercial offerings together under one platform.
Shaun Gregory, CEO at Exterion Media, commented:
“Attracting someone of Dave’s calibre speaks volumes about our business. He has a first class track record across all forms of media, and the necessary experience in transitioning traditional business models into the digitised world we live in today. His career spans both the buy and sell side of our sector, and he has continually delivered results in every role he’s been in. This is testament to Dave’s leadership, his passion for putting clients front and centre and his laser-like focus on the performance of the business. Dave is joining the business at a pivotal time as we embark on the next chapter of our journey. He is a very welcome and great addition to our Leadership Team, and clearly well suited to the world of private equity.”
Dave King, newly-appointed Managing Director at Exterion Media, said:
“OOH has proved itself over and over again. It’s remained resilient in tough times, and delivered market beating growth in the good times. The road ahead looks very exciting, and the medium is extremely well positioned. Exterion Media is a business that has transformed significantly, and now has the opportunity for a new period of growth as it transitions into a Digital Media Company powered by data. We have the opportunity to take this company to market leadership, through greater investment in digital and through the right culture and people. I believe we can digitise our business model faster than any of our competitors. I’m thrilled to be joining the team at this pivotal point.”