The Stone Roses teased their return this week with lemon posters appearing across Manchester. And Aldi were quick to jump on the buzz this created with their own Digital Out-of-Home lemon inspired artwork!
Since appearing on Aldi’s Twitter page, it has achieved over 1,000 RT’s.
“At Aldi, we strive to make our customers smile – whether that’s by providing them with quality products at everyday low prices, or through our tongue-in-cheek marketing executions. As for the Stone Roses announcement, we all wait in anticipation and excitement,” said Jonathan Neale, joint managing director of corporate buying at Aldi.