As the inaugural advertiser, Google has initiated its first campaign for its latest Pixel devices on the digital, wrapped buses in a three-month campaign that displays geo-targeted messages on the premium digital screens to audiences throughout London.
The launch is part of Exterion Media’s acceleration to becoming a Digital Media Company powered by data, and increasing focus on connectivity and audiences. It builds on innovations such as light and lenticular displays, an increasing focus on data-driven solutions and the upcoming launch of DX3 – Exterion Media’s new full-motion digital network on London Underground.
Dave King, Managing Director at Exterion Media, said:
“We were approached by Talon to develop a unique digital channel for London and launch it with a prestigious advertising partner, Google. This is a huge moment for bus advertising; the product delivers stature, movement, scale, dynamism, and geo-targeting – offering a whole new dimension to broadcast and narrowcast through this hugely attractive channel. I’d like to thank TfL, Go Ahead and Arriva for making this technically challenging proposition possible – a proposition that is ripe for future expansion.”