This month saw Exterion Media launch ‘Exterion Live’, its brand new experiential offering. Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) and Wembley Park.
Exterion Live will enable Exterion to build innovative, integrated advertising and experiential campaigns on the TfL Rail estate, like the recent Game of Thrones activity for Sky Atlantic at King’s Cross St Pancras Tube station, which was developed through Hello London – the media partnership between Exterion Media and TfL.
Exterion Live will initially have access to 20 sites on London Underground, including major stations King’s Cross, Canary Wharf, Tottenham Court Road, Waterloo, Shepherd’s Bush and Farringdon.
The portfolio will include all Exterion’s National Rail partners, to cities across the UK. Stations such as Castle Cary during Glastonbury and Aintree during the Grand National, will give brands a unique opportunity to implement tactical activity specifically around the event. Exterion Live will offer integrated, data-driven brand experience opportunities to advertisers looking to provide holistic outdoor campaigns.
Dave King, Managing Director at Exterion Media, explained:
“We’ve seen a huge demand for experiential from our clients in the past six months, particularly after the launch of Hello London, our world-class partnership with TfL. Exterion Live will enable our clients to amplify their Out-of-Home campaigns and deliver shareable and memorable experiences beyond the poster to consumers. Exterion Live is a true end-to-end service for our clients, offering everything from access to creative, production and on the day logistics. We truly believe it is a game changer for the experiential market.”