Fitbit Alta Races onto Screens Across the UK to Target Nearby Stores

To support the launch of its latest innovation in fitness technology, Fitbit ran a smart outdoor campaign that maximised the potential of JCDecaux’s LDN digital network. By targeting locations with close proximity to John Lewis stores, including Oxford Street and Westfield Stratford, Fitbit were able to target shoppers with open mindsets. Alongside this London-based stint, Fitbit also ran a national Digital OOH campaign that targeted nearby Argos and Dixons stores.

Dubbed the world’s slimmest continuous heart tracker, the consumer electronics brand’s latest product, the Fitbit Alta, allows users to stay increasingly motivated with their health and fitness regimes, enabling them to track all-day activity – including steps, distance travelled, and calories burned.

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