Fuller’s craft lager brand, Frontier, is inviting passersby to take pictures of seemingly blank outdoor posters that reveal hidden messages via Instagram. The fly-posters, created by The Corner, each have an image or message embedded in the artwork and gives a call to action to enter a win a prize draw.
Handled by Rapport and UM London, the uniquely-positioned campaign included 4-sheet flyposting sites in East London over the duration of a fortnight. Frontier has now become Fuller’s second biggest brand in the UK, behind London Pride.
Jane Jones, Head of Marketing at Fuller’s, commented:
“Our latest wave of the ‘Find Flavour’ campaign directly interacts with our curious Frontier fans who we know love exploring new experiences and tastes.
“The Corner has created an ingenious execution which combines social media with the real world to reflect the fun and adventurous elements of the Frontier experience.”