Grand Visual will be launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to the whole market. Built on established ad serving technology and integrated with all major digital OOH network providers, QDOT addresses some of the complexities inherent in the diverse digital OOH eco-system, enabling advertisers and agencies to simply and efficiently manage, measure and deliver smarter digital OOH campaigns at scale.
QDOT consolidates well established ad-serving systems that have been delivering results for Grand Visual clients for over six years and are trusted by some of the world’s largest OOH media buyers including Rapport itself. QDOT also connects and serves content to media owners through the growing number of supply side, out of home automated buying platforms, future proofing the out of home industry with programmatic ready creative fulfilment systems.
With offices in London and New York, QDOT technology has already delivered over 1,600 campaigns, across 40 networks and 38 countries, for world leading brands such as Google, Coca-Cola, Warner Bros, Amazon, Virgin, McDonald’s, Facebook, Sky and Disney.
QDOT is led by Ben Putland who is appointed as managing director. Putland will also continue his role as chief operating officer of Grand Visual New York, but will step back from the day to day management of global production. Putland will report into QDOT’s founder, and Grand Visual chief executive, Neil Morris. Key staff within Grand Visual dedicated to the platforms will transfer across, and the team will build out over the next 12 months.
Sir John Hegarty, Founder of The Garage Social & BBH, explained:
“Posters are going through a revolution. They are increasingly digital. This throws up enormous creative potential. However the downside is adapting your idea to all the different digital formats. QDOT solves this problem with their OpenLoop platform, it’s brilliant. I know, I’ve tried it.”
Neil Morris, Founder of QDOT & Grand Visual, comments:
“The DOOH market is now at a size and maturity where DOOH media will be planned and bought locally, with creative concepts, production and distribution that are global” said Morris. “QDOT is the result of years of development, research and collaboration. It’s launch as a standalone company is not just the product of growth, the industry is entering a new era, and we need to be focused on the tools and systems required to facilitate the medium’s true creative potential as a digitally connected, data rich, intrinsic part of the smart city landscape.”
Ben Putland, Managing Director at QDOT, adds:
“We are the logistics business for the DOOH market. DOOH is now a global medium and requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows. QDOT adds creative testing, site selection and accountability into the fold, creating a compelling one stop shop for brands and businesses looking for a trusted, reliable content delivery partner in a programmatic world.”