‘His Dark Materials’ Unveil Stunning Breathing Billboard

BBC Creative is promoting its TV adaptation of the ‘His Dark Materials’ series with the creation of a “living, breathing” billboard designed to evoke the frozen wastes of the novel.

Appearing after the first episode pulled in more than 7.2 million viewers, BBC is looking to continue the momentum of the eight-part series. The billboard sees young protagonist Lyra dwarfed by armoured bear character Iorek Byrnison, who emits high-powered ice-breath from his jaws, all in the Westfield Shopping Centre, White City.

via The Drum

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