Hungarian Telekom Engage Younger Audiences with Classical Music Using DOOH

In Hungary, orchestral music has been somewhat struggling to engage with younger audiences. As a long-term sponsor of classical music and the Budapest Festival Orchestra in particular, Hungarian Telekom collaborated with Isobar to create an Out-of-Home solution to encourage engagement among new, younger audiences and perhaps even convince them into attending the classical concert.

The creative advert allowed passers-by to conduct their own classic piece, determining the tempo of the music, as well as a number of other musical adjustments. Once the players completed their ‘conducting’, they would receive a voucher for the next concert at the Budapest Festival Orchestra.

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