The OOH campaign, which launched nationwide in a series of bursts, included a special digital activation that launched during the half time break of England’s first match at the 2016 European Championships in France. A number of other outdoor formats were also used, including bus T-sides, large roadside formats, malls, rail stations and the London Underground.
The fictional adventure movie will act as a sequel to the extremely popular 1996 movie, Independence Day. Nations united on a global scale to ensure the safety and future of mankind. However, nothing can prepare the planet for the scale of what is about to hit them. It is down to a few men and women to save the world from the brink of extinction.