Rapport and 20th Century Fox Collaborate on Landing Impressive Independence Day Teaser Campaign

Rapport recently collaborated with 20th Century Fox and Vizeum to promote this month’s release of Independence Day: Resurgence.

The OOH campaign, which launched nationwide in a series of bursts, included a special digital activation that launched during the half time break of England’s first match at the 2016 European Championships in France. A number of other outdoor formats were also used, including bus T-sides, large roadside formats, malls, rail stations and the London Underground.

The fictional adventure movie will act as a sequel to the extremely popular 1996 movie, Independence Day. Nations united on a global scale to ensure the safety and future of mankind. However, nothing can prepare the planet for the scale of what is about to hit them. It is down to a few men and women to save the world from the brink of extinction.

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