A particular campaign that caught our eye recently comes from Walkers Crisps and features its newest product in their extensive range: The Walkers Max Double Crunch. To celebrate the launch, the snack giant constructed an incredible 3D special-build 48 sheet that soared across the London skyline.
Walkers is adding Walkers Max Double Crunch to its portfolio, along with new flavours to its Max Strong range and a variety pack, supported by a marketing campaign and new pack design.
Supported by Clear Channel, the campaign also featured across ASDA Live screens using vinyl wraps, 3D special build elements and sound. The new pack launches will also be supported by a marketing campaign in February and March, spanning TV, social media and PR.